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TitleHandbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes
Imprint New York : Lawrence Erlbaum Associates, 2008
Edition 1st ed
Descript xvi, 1273 p. ; 26 cm

CONTENT

History of consumer psychology -- Consumer information processing : The role of knowledge accessibility in cognition and behavior -- Consumer memory, fluency, and familiarity -- Consumer learning and expertise -- Categorization theory and research in consumer psychology -- Consumer inference -- Effects of sensory factors on consumer behavior -- Stages of consumer socialization -- Aging and consumer behavior -- Motivation, affect and consumer decisions : Positive affect and decision processes -- The nature and role of affect in consumer behavior -- Self-regulation : goals, consumption and choices -- Goal-directed consumer behavior -- Goal-directed perception -- Persuasion, attitudes and social influence : Attitude change and persuasion -- Associative strength and consumer choice behavior -- Measuring the nonconscious : implicit social cognition in consumer behavior -- Implicit consumer cognition -- Evoking the imagination as a strategy of influence -- Consumer attitudes and behavior -- I know what you're doing and why you're doing it -- Social values in consumer psychology -- Behavioral decision research -- Consumer decision making : a choice goals approach -- Dynamics of goal-based choice -- Hedonomics in consumer behavior -- Behavioral pricing -- Perceptions of fair pricing -- Associative learning and consumer decisions -- Products, preferences, places and people : a role for aesthetics in consumer psychology -- Product assortment -- Brands and their meaning makers -- Theory in consumer-environment research -- Music and consumers -- Consumer psychology of sport -- Diversity issues in consumer psychology -- Consumer well-being : Consumers and the allure of Safer tobacco products -- Assessing the relationships between tobacco advertising and promotion and adolescent smoking behaior : convergent evidence -- The social marketing of volunteerism : a functional approach -- Health risk perceptions and consumer psychology -- Toward a psychology of consumer creativity -- Compulsive buying : review and reflection -- Summing up the state of coping research : prospects and prescriptions for consumer research -- Advances in research methods : Self-reports in consumer research -- Cross-cultural consumer psychology -- Measurement error in experimental designs in consumer psychology -- Individual differences : tools for theory testing and understanding in consumer psychology research -- Neuroeconomics : foundational issues and consumer relevance


Consumer Behavior Decision Making Marketing -- Psychological Aspects Advertising -- Psychological Aspects

LOCATIONCALL#STATUS
Communication Arts Library658.8342 H236 2008CHECK SHELVES

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