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AuthorBoush, David M
TitleDeception in the marketplace : the psychology of deceptive persuasion and consumer self-protection / David M. Boush, Marian Friestad and Peter Wright
Imprint New York : Routledge, 2009
Descript xv, 241 p

CONTENT

Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception - minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception protection education


Deceptive advertising -- United States Marketing -- United States Consumer protection -- United States

LOCATIONCALL#STATUS
Sasin Library659.1019 B777D 2009CHECK SHELVES

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