Deception in the marketplace -- Theoretical perspectives on deceptive persuasion -- Marketplace deception tactics I -- Marketplace deception tactics II -- How deception - minded marketers think -- How people cope with deceptiveness : prior research -- Marketplace deception protection skills -- Developing deception protection skills in adolescence and adulthood -- Teaching marketplace deception protection skills : prior research -- Societal perspectives : regulatory frontiers, societal trust, and deception protection education

1. Deceptive advertising -- United States
2. Marketing -- United States
3. Consumer protection -- United States