Email marketing : an hour a day / Jeanniey Mullen, David Daniels
Imprint
Indianapolis, Ind. : Wiley Pub., c2009
Descript
xx, 291 p. : ill. ; 24 cm
CONTENT
Understanding Email Marketing Today -- The Five Critical Elements of Every Email You Create -- Getting Ready to Build Your Email Marketing Efforts -- What Happens Once You Send Your Email -- Eight Key Drivers of Your Email Campaign -- Preparing Your Email Marketing Strategy -- Month 2: Ensuring Success as You Launch Your Campaign -- Month 3: Adding Bells and Whistles -- Getting Ready for Year 2 and Beyond -- Vendor Resource List -- Email Checklists -- Glossary -- Index