Author | Mullen, Jeanniey |
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Title | Email marketing : an hour a day / Jeanniey Mullen, David Daniels |
Imprint | Indianapolis, Ind. : Wiley Pub., c2009 |
Descript | xx, 291 p. : ill. ; 24 cm |
Understanding Email Marketing Today -- The Five Critical Elements of Every Email You Create -- Getting Ready to Build Your Email Marketing Efforts -- What Happens Once You Send Your Email -- Eight Key Drivers of Your Email Campaign -- Preparing Your Email Marketing Strategy -- Month 2: Ensuring Success as You Launch Your Campaign -- Month 3: Adding Bells and Whistles -- Getting Ready for Year 2 and Beyond -- Vendor Resource List -- Email Checklists -- Glossary -- Index
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.84 M958E 2009 | CHECK SHELVES |
Chula Business School Library | 658.84 M958E 2009 | CHECK SHELVES |
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