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AuthorMullen, Jeanniey
TitleEmail marketing : an hour a day / Jeanniey Mullen, David Daniels
Imprint Indianapolis, Ind. : Wiley Pub., c2009
Descript xx, 291 p. : ill. ; 24 cm

CONTENT

Understanding Email Marketing Today -- The Five Critical Elements of Every Email You Create -- Getting Ready to Build Your Email Marketing Efforts -- What Happens Once You Send Your Email -- Eight Key Drivers of Your Email Campaign -- Preparing Your Email Marketing Strategy -- Month 2: Ensuring Success as You Launch Your Campaign -- Month 3: Adding Bells and Whistles -- Getting Ready for Year 2 and Beyond -- Vendor Resource List -- Email Checklists -- Glossary -- Index


Internet marketing Telemarketing Electronic mail messages

LOCATIONCALL#STATUS
Chula Business School Library658.84 M958E 2009CHECK SHELVES
Chula Business School Library658.84 M958E 2009CHECK SHELVES

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