Understanding Email Marketing Today -- The Five Critical Elements of Every Email You Create -- Getting Ready to Build Your Email Marketing Efforts -- What Happens Once You Send Your Email -- Eight Key Drivers of Your Email Campaign -- Preparing Your Email Marketing Strategy -- Month 2: Ensuring Success as You Launch Your Campaign -- Month 3: Adding Bells and Whistles -- Getting Ready for Year 2 and Beyond -- Vendor Resource List -- Email Checklists -- Glossary -- Index

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