AuthorNargundkar, Rajendra
TitleMarketing research : text and cases / Rajendra Nargundkar
Imprint New Delhi : McGraw-Hill, c2008
Edition 3rd th
Descript xxvi, 533 p. : ill. ; 24 cm

SUBJECT

  1. Marketing research
  2. Marketing research -- case studies

LOCATIONCALL#STATUS
Chula Business School Library658.83 N228M 2008 CHECK SHELVES