Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E- communications issues and strategies -- Conclusions and future issues in marketing communications

1. Hospitality industry -- Marketing
2. Tourism -- Marketing
3. Communication in marketing
4. Hospitality industry -- Marketing -- Cases
5. Tourism -- Marketing -- Cases
6. Communication in marketing -- Cases