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AuthorMcCabe, Scott
TitleMarketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe
Imprint Amsterdam ; Boston : Butterworth-Heinemann, 2009
Descript xx, 300 p. : ill. ; 25 cm

CONTENT

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E- communications issues and strategies -- Conclusions and future issues in marketing communications


Hospitality industry -- Marketing Tourism -- Marketing Communication in marketing Hospitality industry -- Marketing -- Cases Tourism -- Marketing -- Cases Communication in marketing -- Cases

LOCATIONCALL#STATUS
Chula Business School Library647.94 M121M 2009CHECK SHELVES
Sasin Library647.94 M121M 2009CHECK SHELVES

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