The need -- What's the solution? -- What is a brand? What isn't? -- Brand as financial assets -- Value creation/ value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution

1. Brand name products -- Valuation
2. Intangible property -- Valuation
3. Brand loyalty
4. Branding (Marketing) -- Management
5. Marketing