The customer centric enterprise : advances in mass customization and personalization / Mitchell M. Tseng and Frank T. Piller, editors
Imprint
New York : Springer, 2003
Descript
xii, 535 p. : ill
CONTENT
Part 1: Heading towards customer centric enterprises -- Part 2: Mass customization and personalization -- Part 3: Customer centric design and development -- Part 4: Interfacing and integrating the customer -- Part 5: Applying mass customization to the fashion industry -- Virtual reality and CAD/CAM for customized shoe -- Part 7: New directions