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TitleThe customer centric enterprise : advances in mass customization and personalization / Mitchell M. Tseng and Frank T. Piller, editors
Imprint New York : Springer, 2003
Descript xii, 535 p. : ill


Part 1: Heading towards customer centric enterprises -- Part 2: Mass customization and personalization -- Part 3: Customer centric design and development -- Part 4: Interfacing and integrating the customer -- Part 5: Applying mass customization to the fashion industry -- Virtual reality and CAD/CAM for customized shoe -- Part 7: New directions

Flexible manufacturing systems Product management Marketing -- Management Customer relations Relationship marketing Marketing -- Gestion

Sasin Library658.503 T882C 2003CHECK SHELVES

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