TitleThe customer centric enterprise : advances in mass customization and personalization / Mitchell M. Tseng and Frank T. Piller, editors
Imprint New York : Springer, 2003
Descript xii, 535 p. : ill

CONTENT

Part 1: Heading towards customer centric enterprises -- Part 2: Mass customization and personalization -- Part 3: Customer centric design and development -- Part 4: Interfacing and integrating the customer -- Part 5: Applying mass customization to the fashion industry -- Virtual reality and CAD/CAM for customized shoe -- Part 7: New directions


SUBJECT

  1. Flexible manufacturing systems
  2. Product management
  3. Marketing -- Management
  4. Customer relations
  5. Relationship marketing
  6. Marketing -- Gestion

LOCATIONCALL#STATUS
Sasin Library658.503 T882C 2003 CHECK SHELVES