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AuthorSathit Parniangtong
TitleCompetitive advantage of customer centricity : using customer centricity to deliver sustainable success / Sathit Parniangtong
Imprint Bangkok : Sasin Graduate Institute of Business Administration, 2010
Descript xiii, 371 p

CONTENT

Gaining sustainable competitive advantage -- Strategy : the roadmap for market leadership -- Customer-centric thinking -- Formulating customer-driven strategy -- Customer centricity - a marketing perspective -- The change journey toward customer centricity -- Using collaborations to create added-value for end customers -- Gaining the edge through product-delivery services -- Embracing customer diverse needs


Customer relations -- Management Relation marketing

LOCATIONCALL#STATUS
Sasin Library658.812 S253C 2010CHECK SHELVES
Sasin Library658.812 S253C 2010CHECK SHELVES
Sasin Library658.812 S253C 2010CHECK SHELVES
Chula Business School Library658.812 S253C 2010CHECK SHELVES
Arts LibraryHF5415.5 S253C 2010CHECK SHELVES

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