Annual Member
| Author | Sathit Parniangtong |
|---|---|
| Title | Competitive advantage of customer centricity : using customer centricity to deliver sustainable success / Sathit Parniangtong |
| Imprint | Bangkok : Sasin Graduate Institute of Business Administration, 2010 |
| Descript | xiii, 371 p |
Gaining sustainable competitive advantage -- Strategy : the roadmap for market leadership -- Customer-centric thinking -- Formulating customer-driven strategy -- Customer centricity - a marketing perspective -- The change journey toward customer centricity -- Using collaborations to create added-value for end customers -- Gaining the edge through product-delivery services -- Embracing customer diverse needs
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.812 S253C 2010 | CHECK SHELVES |
| Sasin Library | 658.812 S253C 2010 | CHECK SHELVES |
| Sasin Library | 658.812 S253C 2010 | CHECK SHELVES |
| Chula Business School Library | 658.812 S253C 2010 | CHECK SHELVES |
| Arts Library | HF5415.5 S253C 2010 | CHECK SHELVES |
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