Competitive advantage of customer centricity : using customer centricity to deliver sustainable success / Sathit Parniangtong

Author	Sathit Parniangtong
Title	Competitive advantage of customer centricity : using customer centricity to deliver sustainable success / Sathit Parniangtong
Imprint	Bangkok : Sasin Graduate Institute of Business Administration, 2010
Descript	xiii, 371 p

CONTENT

Gaining sustainable competitive advantage -- Strategy : the roadmap for market leadership -- Customer-centric thinking -- Formulating customer-driven strategy -- Customer centricity - a marketing perspective -- The change journey toward customer centricity -- Using collaborations to create added-value for end customers -- Gaining the edge through product-delivery services -- Embracing customer diverse needs

Customer relations -- Management Relation marketing

LOCATION	CALL#	STATUS
Sasin Library	658.812 S253C 2010	CHECK SHELVES
Sasin Library	658.812 S253C 2010	CHECK SHELVES
Sasin Library	658.812 S253C 2010	CHECK SHELVES
Chula Business School Library	658.812 S253C 2010	CHECK SHELVES
Arts Library	HF5415.5 S253C 2010	CHECK SHELVES

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