The marketing management process -- The marketing implications of corporate and business strategies -- Environmental analysis: tools to identify attractive markets -- Industry analysis and competitive advantage - Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities: forecasting and marketing research -- Market segmentation and target marketing -- Differentiation and positioning -- Business strategies: a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategic choices for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance

1. Marketing -- Management