Strategic technology management : building bridges between sciences, engineering and business management / edited by George Tesar ... [et al.]
Imprint
London : Imperial College Press, c2008
Edition
2nd ed
Descript
x, 461 p. : ill., maps ; 24 cm
CONTENT
Managing the creative process in a cross-functional global environment -- Product concept development in a competitive market place -- Business analysis and market potential -- Getting a product from the laboratory of the market - Commercialization of new technology