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TitleStrategic technology management : building bridges between sciences, engineering and business management / edited by George Tesar ... [et al.]
Imprint London : Imperial College Press, c2008
Edition 2nd ed
Descript x, 461 p. : ill., maps ; 24 cm

CONTENT

Managing the creative process in a cross-functional global environment -- Product concept development in a competitive market place -- Business analysis and market potential -- Getting a product from the laboratory of the market - Commercialization of new technology


Research Industrial -- Economic aspects New products -- Marketing

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