Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorGriffin, Jill
TitleTaming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin
Imprint San Francisco, Calif. : Jossey-Bass, c2009
Descript xiv, 274 p. : ill. ; 24 cm


Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- How to be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan

Customer relations Customer loyalty Customer services

Central Library (4th Floor)658.812 G851TCHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram