Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorGriffin, Jill
TitleTaming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin
Imprint San Francisco, Calif. : Jossey-Bass, c2009
Descript xiv, 274 p. : ill. ; 24 cm

CONTENT

Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- How to be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan


Customer relations Customer loyalty Customer services

LOCATIONCALL#STATUS
Central Library (4th Floor)658.812 G851TCHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram