Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin
Imprint
San Francisco, Calif. : Jossey-Bass, c2009
Descript
xiv, 274 p. : ill. ; 24 cm
CONTENT
Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- How to be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan