Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin

Author	Griffin, Jill
Title	Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin
Imprint	San Francisco, Calif. : Jossey-Bass, c2009
Descript	xiv, 274 p. : ill. ; 24 cm

CONTENT

Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- How to be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan

Customer relations Customer loyalty Customer services

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