AuthorGriffin, Jill
TitleTaming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world / Jill Griffin
Imprint San Francisco, Calif. : Jossey-Bass, c2009
Descript xiv, 274 p. : ill. ; 24 cm

CONTENT

Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- How to be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan


SUBJECT

  1. Customer relations
  2. Customer loyalty
  3. Customer services

LOCATIONCALL#STATUS
Central Library (4th Floor)658.812 G851T CHECK SHELVES