| Author | Midgley, David |
|---|---|
| Title | The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley |
| Imprint | Chichester : John Wiley & Sons, c2009 |
| Descript | xii, 316 p. : ill. ; 26 cm |
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organization -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.514 M627I | CHECK SHELVES |
Chulalinet's Book Delivery Request
Location
Contact Us
Tel. 0-2218-2929,
About Us
Social Network
