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AuthorMidgley, David
TitleThe innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley
Imprint Chichester : John Wiley & Sons, c2009
Descript xii, 316 p. : ill. ; 26 cm


The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organization -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together

Technological innovations -- Management

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