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AuthorBiagi, Shirley
TitleMedia/impact : an introduction to mass media / Shirley Biagi
Imprint Boston, MA. : Wadsworth Cengage Learning, 2010
Edition 9th ed
Descript xxx, 418 p. : ill. ; 28 cm

CONTENT

The mass media industries : Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message : Advertising : motivating customers -- Public relations promoting ideas -- Changing messages : News and information : getting personal -- Society, culture and politics : shaping the issues -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets


Mass Media

LOCATIONCALL#STATUS
Communication Arts Library301.161 B576M 2010CHECK SHELVES

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