The mass media industries : Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message : Advertising : motivating customers -- Public relations promoting ideas -- Changing messages : News and information : getting personal -- Society, culture and politics : shaping the issues -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets

1. Mass Media