Annual Member
| Author | Masterman, Guy |
|---|---|
| Title | Strategic sports event management : an international approach / Guy Masterman |
| Imprint | Amsterdam : Elsevier, 2009 |
| Edition | Olympic ed |
| Descript | xxii, 354 p. : ill. ; 25 cm |
Sports events industry -- Event organizations -- Sports event planning process -- Impacts and legacies -- Finacial planning and controol -- Event revenue maximization -- Bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 796.069 M423S 2009 | CHECK SHELVES |
| Central Library @ Chamchuri 10 | GV713 M3 2009 | CHECK SHELVES |
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