Strategic sports event management : an international approach / Guy Masterman

Author	Masterman, Guy
Title	Strategic sports event management : an international approach / Guy Masterman
Imprint	Amsterdam : Elsevier, 2009
Edition	Olympic ed
Descript	xxii, 354 p. : ill. ; 25 cm

CONTENT

Sports events industry -- Event organizations -- Sports event planning process -- Impacts and legacies -- Finacial planning and controol -- Event revenue maximization -- Bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- Sports event sponsorship -- Research and evaluation

Sports administration -- Cross-cultural studies Sport Marketing

LOCATION	CALL#	STATUS
Chula Business School Library	796.069 M423S 2009	CHECK SHELVES
Central Library @ Chamchuri 10	GV713 M3 2009	CHECK SHELVES

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