Overview of marketing -- Developing marketing strategies and a marketing plan -- Marketing ethics -- Analyzing the marketing environment -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Segmentation, targeting, and positioning -- Marketing research and information systems -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Pricing concepts for establishing value -- Strategic pricing methods -- Supply chain management -- Retailing and multichannel marketing -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management

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