|Title||Advertising and society : Controversies and consequences / edited by Carol J. Pardun|
|Imprint||Malden, MA : Wiley-Blackwell, 2009|
|Descript||xiii, 209 p. ; 23 cm|
1. Introduction : Introduction, people don't hate advertising: They hate bad advertising --Part I Enduring issues--2. The economic impact of advertisting: What's the controversy? --3. Advertising to children: Gimme, gimme, gimme!!! do children need more protechion from advertising? --4. Political advertising: Necessary, Necessary evil, or evil necessarily? --5. Tobacco advertising: When people do dumb things --6. Alcohol advertising: a match made in heaven or a pact with the devil? --7. Advertising and product placement: and now, the star of the show! -- 8.Sex in advertising: I'm too sexy for this Ad or am I? ----9. Stereotypes in advertising: a code to help uUs understand a concept quickly? or a short-Changing way to look at the world? --10. Direct to consumer pharmaceutical advertising: A prescription for everything? ----11. Puffery and advertising: Puff the magic ad man-- 12 Advertising and social Responsibility: being good is always a good idea - Right?
|Communication Arts Library||659.1 Ac244 2009||CHECK SHELVES|
Contact UsTel. 0-2218-2929,