From intuition to algorithms: a brief history of using annalytics to make better decisions -- How analytics makes customer relationship more valuable: the experience of Netflix, best buy, Tesco, and Harrah's -- Co-creation and decision management: how consumers and companies share data to creat value -- The discliplines of decision leaders: the math, mind-set, and technology of managing decisions -- The new knowledge workers: defining the talent mix for success with analytics -- Demystifying decision management: a primer on various analytic tools and techniques -- The future of decision management: using differentiated decision to gain competitive advantage

1. Decision making
2. Management