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AuthorRosenberger, Larry, 1946-
TitleThe deciding factor : the power of analytics to make every decision a winner / Larry Rosenberger and John Nash with Ann Graham
Imprint San Francisco : Jossey-Bass, c2009
Descript xvii, 249 p. : ill. ; 24 cm

CONTENT

From intuition to algorithms: a brief history of using annalytics to make better decisions -- How analytics makes customer relationship more valuable: the experience of Netflix, best buy, Tesco, and Harrah's -- Co-creation and decision management: how consumers and companies share data to creat value -- The discliplines of decision leaders: the math, mind-set, and technology of managing decisions -- The new knowledge workers: defining the talent mix for success with analytics -- Demystifying decision management: a primer on various analytic tools and techniques -- The future of decision management: using differentiated decision to gain competitive advantage


Decision making Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.403 R813DCHECK SHELVES
Chula Business School Library658.403 R813D 2009CHECK SHELVES

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