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AuthorKotler, Philip
TitleTen deadly marketing sins [electronic resource] : signs and solutions / Philip Kotler
Imprint Hoboken, N.J. : Wiley, c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108620
Descript viii, 152 p. ; 23 cm

CONTENT

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology


Marketing -- Management Electronic books.



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