Annual Member
| Author | Dertouzos, James N., 1950- |
|---|---|
| Title | Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber |
| Imprint | Santa Monica, Calif. : Rand, 2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105336 |
| Descript | xvii, 95 p. : ill. ; 23 cm |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 