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AuthorDertouzos, James N., 1950-
TitleIs military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 90s / James N. Dertouzos, Steven Garber
Imprint Santa Monica, Calif. : Rand, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105336
Descript xvii, 95 p. : ill. ; 23 cm

United States -- Armed Forces -- Recruiting enlistment etc Advertising -- United States -- Evaluation Electronic books.



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