Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout

Author	Trout, Jack
Title	Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout
Imprint	New York : McGraw-Hill, c2004
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108877
Descript	xiv, 159 p. ; 21 cm

CONTENT

Strategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity

Marketing -- Management Strategic planning Success in business Electronic books.