Annual Member
| Author | Trout, Jack |
|---|---|
| Title | Trout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout |
| Imprint | New York : McGraw-Hill, c2004 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108877 |
| Descript | xiv, 159 p. ; 21 cm |
Strategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity
