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AuthorTrout, Jack
TitleTrout on strategy [electronic resource] : capturing mindshare, conquering markets / Jack Trout
Imprint New York : McGraw-Hill, c2004
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Descript xiv, 159 p. ; 21 cm


Strategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity

Marketing -- Management Strategic planning Success in business Electronic books.


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