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AuthorBerry, Michael J. A
TitleData mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff
Imprint Indianapolis : Wiley, c2004
Edition 2nd ed
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Descript xxv, 643 p. : ill., 1 map ; 24 cm


Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work

Data mining Marketing -- Data processing Business -- Data processing Electronic books.


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