Annual Member
| Author | Taylor, David, 1964- |
|---|---|
| Title | Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor |
| Imprint | Chichester, England ; Hoboken, NJ : Wiley, c2004 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107010 |
| Descript | xiii, 162 p. : ill. ; 25 cm |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 