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AuthorTaylor, David, 1964-
TitleBrand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor
Imprint Chichester, England ; Hoboken, NJ : Wiley, c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107010
Descript xiii, 162 p. : ill. ; 25 cm

Brand name products -- Management Brand name products -- Marketing Brand name products -- Valuation -- Management Product management Electronic books.



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