The art & science of interpreting market research evidence [electronic resource] / D.V.L. Smith and J.H. Fletcher

Author	Smith, D. V. L. (David Van Lloyd)
Title	The art & science of interpreting market research evidence [electronic resource] / D.V.L. Smith and J.H. Fletcher
Imprint	New York : Wiley, c2004
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107009
Descript	1 v

Marketing research Qualitative research Statistics Electronic books.

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