AuthorSmith, D. V. L. (David Van Lloyd)
TitleThe art & science of interpreting market research evidence [electronic resource] / D.V.L. Smith and J.H. Fletcher
Imprint New York : Wiley, c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107009
Descript 1 v

SUBJECT

  1. Marketing research
  2. Qualitative research
  3. Statistics
  4. Electronic books.