Precision marketing [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach

Author	Zabin, Jeff
Title	Precision marketing [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach
Imprint	Hoboken, N.J. : John Wiley & Sons, c2004
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104985
Descript	xvi, 256 p. : ill. ; 24 cm

CONTENT

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future

Marketing Electronic books.