Annual Member
| Author | Zabin, Jeff |
|---|---|
| Title | Precision marketing [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach |
| Imprint | Hoboken, N.J. : John Wiley & Sons, c2004 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104985 |
| Descript | xvi, 256 p. : ill. ; 24 cm |
The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future
