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AuthorZabin, Jeff
TitlePrecision marketing [electronic resource] : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach
Imprint Hoboken, N.J. : John Wiley & Sons, c2004
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Descript xvi, 256 p. : ill. ; 24 cm


The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future

Marketing Electronic books.


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