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AuthorHershkowitz-Coore, Sue
TitlePower sales writing [electronic resource] / Sue Hershkowitz-Coore
Imprint New York : McGraw-Hill, c2003
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Descript xv, 174 p. ; 21 cm


Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth

Advertising copy -- Handbooks manuals etc Sales letters -- Handbooks manuals etc Electronic books.


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