AuthorHershkowitz-Coore, Sue
TitlePower sales writing [electronic resource] / Sue Hershkowitz-Coore
Imprint New York : McGraw-Hill, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=103373
Descript xv, 174 p. ; 21 cm

CONTENT

Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth


SUBJECT

  1. Advertising copy -- Handbooks
  2. manuals
  3. etc
  4. Sales letters -- Handbooks
  5. manuals
  6. etc
  7. Electronic books.