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TitleThe psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
Imprint Mahwah, N.J. : Lawrence Erlbaum, 2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679
Descript xvi, 360 p. : ill. ; 24 cm

Subliminal advertising Advertising -- Psychological aspects Mass media -- Psychological aspects Persuasion (Psychology) Manipulative behavior Electronic books.



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