TitleThe psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum
Imprint Mahwah, N.J. : Lawrence Erlbaum, 2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679
Descript xvi, 360 p. : ill. ; 24 cm

SUBJECT

  1. Subliminal advertising
  2. Advertising -- Psychological aspects
  3. Mass media -- Psychological aspects
  4. Persuasion (Psychology)
  5. Manipulative behavior
  6. Electronic books.