Do you want fries with that e-learning? -- In the game -- The primary colors of content -- The e-learning arms race -- The myth of subject matter experts -- The search for content -- What would a leadership situation look like? -- Uncovering the essence of leadership -- The lure of linear content -- Rules for a post-textbook world : simulation design principles -- The beginning of open-ended content : sets and figures -- What do people do all day? : the animation system -- The ultimate hurdle : the dialogue system -- Modeling a little world : the physics system -- Modeling the inhabitants : the AI system -- A new look at work : the interface system -- The scariest word of all : gameplay -- Why use grades, anyway? : metrics, scores, and simulations -- Virtual leader vs. the world -- Seventeen simulation issues -- A manifest destiny : simulations and the training industry -- Epilogue, looking back at schools