|Title||Marketing your consulting services [electronic resource] / Elaine Biech ; foreword by Geoff Bellman|
|Imprint||San Francisco : Pfeiffer, c2003|
|Descript||xxx, 282 p. : ill|
Marketing: what's it all about? -- Internal assessment: what's your company's marketing success? -- External assessment: how do our competitors and clients stack up? -- Marketing image: what message do you send? -- Tools of the trade: what works; what doesn't? -- Your marketing plan: can you market on a shoestring budget? -- Prospecting in all the right places: how do you find clients? -- Selling services: how do you sell you? -- A client in hand is worth ten in your plan: will your clients market for you? -- Marketing technology: what will work for you? -- Marketing: can it be fun? -- Lists, plans, and last-minute advice: where's your opportunity?
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