Revealing the corporation [electronic resource] : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser

Title	Revealing the corporation [electronic resource] : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser
Imprint	London ; New York : Routledge, 2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=102144
Descript	xviii, 365 p. : ill

Corporations Corporate image Business names Electronic books.

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