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AuthorLightfoot, William S
TitleCall to action [electronic resource] : developing a support plan for a new product / William S. Lightfoot
Imprint Hershey, PA : Idea Group Pub., c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99831
Descript-

New products -- Planning Electronic books.



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