AuthorLightfoot, William S
TitleCall to action [electronic resource] : developing a support plan for a new product / William S. Lightfoot
Imprint Hershey, PA : Idea Group Pub., c2004
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99831
Descript-

SUBJECT

  1. New products -- Planning
  2. Electronic books.