| Author | Lightfoot, William S |
|---|---|
| Title | Call to action [electronic resource] : developing a support plan for a new product / William S. Lightfoot |
| Imprint | Hershey, PA : Idea Group Pub., c2004 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99831 |
| Descript | - |