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AuthorWalton, Mark S., 1950-
TitleGenerating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury
Imprint New York : American Management Association, c2004
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Descript xviii, 108 p


Part I. Understanding the language of buy-in -- What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Part II. Speaking the language of buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Part III. Putting the language to work -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask

Communication in management Leadership Persuasion (Psychology) Electronic books.


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