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AuthorJohnston, Robert E
TitleThe power of strategy innovation [electronic resource] : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate
Imprint New York : AMACOM, c2003
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Descript xviii, 286 p. : ill


Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation

Strategic planning Electronic books.


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