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AuthorGorchels, Linda
TitleThe product manager's field guide [electronic resource] : practical tools, exercises, and resources for improved product management / Linda Gorchels
Imprint New York : McGraw-Hill, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99801
Descript vii, 228 p. : ill

Product management New products -- Marketing Electronic books.



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