AuthorWarwick, Mal
TitleTesting, testing, 1, 2, 3 [electronic resource] : raise more money with direct mail tests / Mal Warwick
Imprint San Francisco : Jossey-Bass, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91874
Descript xxii, 250 p

SUBJECT

  1. Direct-mail fund raising
  2. Testing
  3. Electronic books.