Author | Warwick, Mal |
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Title | Testing, testing, 1, 2, 3 [electronic resource] : raise more money with direct mail tests / Mal Warwick |
Imprint | San Francisco : Jossey-Bass, c2003 |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91874 |
Descript | xxii, 250 p |