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AuthorJaffe, Andrew, 1938-
TitleCasting for big ideas [electronic resource] : a new manifesto for agency managers / Andrew Jaffe
Imprint Hoboken, N.J. : Wiley, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=98808
Descript x, 246 p. : ill

Advertising agencies -- Management Electronic books.



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