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AuthorWalker, Mark (Mark H.)
TitleGames that sell! [electronic resource] / Mark H. Walker
Imprint Plano, Tex. : Wordware Pub., c2003
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Descript xviii, 309 p. : ill


What makes games sell -- Game genres -- Licensing and franchising -- Topic, your gaming world, cool or not -- Ambiance -- Story -- Documentation and strategy guides -- Playing the game, the fun factor -- Public relations, a primer -- Marketing the product -- Range of appeal -- Empire Earth, put one up for PR -- Max Payne, cool cash -- Diablo II, quality counts -- Harry Potter, the movie sells the game -- Sim Theme Park, an amusement park in your home -- RollerCoaster Tycoon, hey, Mikey likes it! -- The Sims, everyone's favorite game -- Age of Empires II, good semi-historical fun -- Games that should have sold but didn't -- Insiders speak out -- Fans speak out

Video games -- Marketing Video games -- Evaluation Electronic books.


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