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AuthorTurner, Marcia Layton
TitleKmart's ten deadly sins [electronic resource] : how incompetence tainted an American icon / Marcia Layton Turner
Imprint Hoboken, N.J. : J. Wiley & Sons, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91848
Descript xiv, 256 p

CONTENT

Brand mismanagement -- Lack of customer knowledge -- Underestimating Wal-Mart -- Lousy locations -- Ignoring store appearance -- Technology aversion -- Supply chain disconnect -- Lack of focus -- Strategy du jour -- Repeating the same mistakes -- Conclusion--can its sins be forgiven?


K-Mart Corporation -- Management Business failures -- United States -- Case studies Electronic books.



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