Annual Member
| Author | Turner, Marcia Layton |
|---|---|
| Title | Kmart's ten deadly sins [electronic resource] : how incompetence tainted an American icon / Marcia Layton Turner |
| Imprint | Hoboken, N.J. : J. Wiley & Sons, c2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91848 |
| Descript | xiv, 256 p |
Brand mismanagement -- Lack of customer knowledge -- Underestimating Wal-Mart -- Lousy locations -- Ignoring store appearance -- Technology aversion -- Supply chain disconnect -- Lack of focus -- Strategy du jour -- Repeating the same mistakes -- Conclusion--can its sins be forgiven?
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 