Kmart's ten deadly sins [electronic resource] : how incompetence tainted an American icon / Marcia Layton Turner

Author	Turner, Marcia Layton
Title	Kmart's ten deadly sins [electronic resource] : how incompetence tainted an American icon / Marcia Layton Turner
Imprint	Hoboken, N.J. : J. Wiley & Sons, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91848
Descript	xiv, 256 p

CONTENT

Brand mismanagement -- Lack of customer knowledge -- Underestimating Wal-Mart -- Lousy locations -- Ignoring store appearance -- Technology aversion -- Supply chain disconnect -- Lack of focus -- Strategy du jour -- Repeating the same mistakes -- Conclusion--can its sins be forgiven?

K-Mart Corporation -- Management Business failures -- United States -- Case studies Electronic books.