Mastering the complex sale [electronic resource] : how to compete and win when the stakes are high! / Jeff Thull

Author	Thull, Jeff, 1949-
Title	Mastering the complex sale [electronic resource] : how to compete and win when the stakes are high! / Jeff Thull
Imprint	Hoboken, N.J. : J. Wiley & Sons, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=91857
Descript	xx, 220 p. : ill

CONTENT

The world in which we sell -- Trapped in the conventional sales paradigm -- A proven approach to complex sales -- Discover the prime customer -- Diagnose the complex problem -- Deliver on the prime promise -- Prime performance leadership -- Prime corporate strategies -- A complex sales future

Selling -- Handbooks manuals etc Relationship marketing -- Handbooks manuals etc Electronic books.