Corporate and organizational identities [electronic resource] : integrating strategy, marketing, communication and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen

Title	Corporate and organizational identities [electronic resource] : integrating strategy, marketing, communication and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen
Imprint	London ; New York : Routledge, 2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=93002
Descript	xx, 201 p. : ill

CONTENT

Introduction / Bertrand Moingeon, Guillaume Soenen -- PART I. The dynamics of identities -- Five facets of collective identities: integrating corporate and organizational identity / Guillaume Soenen, Bertrand Moingeon -- Hybrid identity of law firms / Stuart Albert, Edward Adams -- Where do we go from here? Predicting identification among dispersed employees / Kevin W. Rock, Michael G. Pratt -- PART II. Identities in action -- Reducing dissonance: closing the gap between projected and attributed identity / Samia Chreim -- Manifestations in behavior versus perceptions of identity: convergence or not? / Johan Van Rekom -- Narrative identity: navigating between "reality" and "fiction" / Bernard Kahane, Roland Reitter -- PART III. Managing identities -- Creating a new identity for France Tโelโecom: beyond a visual exercise? / Monique Brun -- Conversion of organizational identity research findings into actions / Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- Corporate brand and organizational identity / Jean-No่el Kapferer

SUBJECT

Corporate culture
Organization
Electronic books.