AuthorBradley, Frank, 1942-
TitleStrategic marketing [electronic resource] : in the customer driven organization / Frank Bradley
Imprint Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86130
Descript xv, 287 p. : ill

SUBJECT

  1. Marketing -- Management
  2. Marketing
  3. Electronic books.