Author | Bradley, Frank, 1942- |
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Title | Strategic marketing [electronic resource] : in the customer driven organization / Frank Bradley |
Imprint | Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003 |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86130 |
Descript | xv, 287 p. : ill |