| Author | Bradley, Frank, 1942- |
|---|---|
| Title | Strategic marketing [electronic resource] : in the customer driven organization / Frank Bradley |
| Imprint | Chicester, West Sussex, England ; Hoboken, NJ : J. Wiley, c2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86130 |
| Descript | xv, 287 p. : ill |