Enterprise marketing management [electronic resource] : the new science of marketing / Dave Sutton and Tom Klein

Author	Sutton, Dave, 1963-
Title	Enterprise marketing management [electronic resource] : the new science of marketing / Dave Sutton and Tom Klein
Imprint	Hoboken, N.J. : J. Wiley & Sons, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=87323
Descript	xvi, 224 p. : ill., map

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