Author | Sutton, Dave, 1963- |
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Title | Enterprise marketing management [electronic resource] : the new science of marketing / Dave Sutton and Tom Klein |
Imprint | Hoboken, N.J. : J. Wiley & Sons, c2003 |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=87323 |
Descript | xvi, 224 p. : ill., map |