AuthorSutton, Dave, 1963-
TitleEnterprise marketing management [electronic resource] : the new science of marketing / Dave Sutton and Tom Klein
Imprint Hoboken, N.J. : J. Wiley & Sons, c2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=87323
Descript xvi, 224 p. : ill., map

SUBJECT

  1. Marketing -- Management
  2. Electronic books.