| Author | Sutton, Dave, 1963- |
|---|---|
| Title | Enterprise marketing management [electronic resource] : the new science of marketing / Dave Sutton and Tom Klein |
| Imprint | Hoboken, N.J. : J. Wiley & Sons, c2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=87323 |
| Descript | xvi, 224 p. : ill., map |