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AuthorGustafsson, Anders, 1964 May 3-
TitleCompeting in a service economy [electronic resource] : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson
Imprint San Francisco : Jossey-Bass, c2003
Edition 1st ed
Connect to
Descript xv, 190 p. : ill


Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way

Customer services -- Management Service industries -- Technological innovations -- Management Competition Electronic books.


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