Annual Member
| Author | Gustafsson, Anders, 1964 May 3- |
|---|---|
| Title | Competing in a service economy [electronic resource] : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson |
| Imprint | San Francisco : Jossey-Bass, c2003 |
| Edition | 1st ed |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86022 |
| Descript | xv, 190 p. : ill |
Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way
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