Competing in a service economy [electronic resource] : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson

Author	Gustafsson, Anders, 1964 May 3-
Title	Competing in a service economy [electronic resource] : how to create a competitive advantage through service development and innovation / Anders Gustafsson, Michael D. Johnson
Imprint	San Francisco : Jossey-Bass, c2003
Edition	1st ed
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86022
Descript	xv, 190 p. : ill

CONTENT

Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way

Customer services -- Management Service industries -- Technological innovations -- Management Competition Electronic books.