Title | The marketing book [electronic resource] / edited by Michael J. Baker |
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Imprint | Oxford ; Boston : Butterworth-Heinemann, 2003 |
Edition | 5th ed |
Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86073 |
Descript | xxxviii, 834 p. : ill |