TitleThe marketing book [electronic resource] / edited by Michael J. Baker
Imprint Oxford ; Boston : Butterworth-Heinemann, 2003
Edition 5th ed
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86073
Descript xxxviii, 834 p. : ill

SUBJECT

  1. Marketing
  2. Electronic books.