| Title | The marketing book [electronic resource] / edited by Michael J. Baker |
|---|---|
| Imprint | Oxford ; Boston : Butterworth-Heinemann, 2003 |
| Edition | 5th ed |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86073 |
| Descript | xxxviii, 834 p. : ill |