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AuthorAnholt, Simon
TitleBrand new justice [electronic resource] : the upside of global branding / Simon Anholt
Imprint Oxford ; Boston : Butterworth-Heinemann, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86100
Descript vii, 180 p

Brand name products Brand name products -- Management Export marketing Export marketing -- Social aspects Brand name products -- Developing countries Electronic books.



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