AuthorAnholt, Simon
TitleBrand new justice [electronic resource] : the upside of global branding / Simon Anholt
Imprint Oxford ; Boston : Butterworth-Heinemann, 2003
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86100
Descript vii, 180 p

SUBJECT

  1. Brand name products
  2. Brand name products -- Management
  3. Export marketing
  4. Export marketing -- Social aspects
  5. Brand name products -- Developing countries
  6. Electronic books.