Introduction: Teaching your values and ethics will plant them across your organization / Noel M. Tichy, Andrew R. McGill -- The abuse. Business ethics reality stunned Americans as Enron, others misled investors and employees / Andrew R. McGill -- Ethics and culture of ServiceMaster sustain important values over time / C. William Pollard -- Sustaining business ethics requires teachable point of view / Jonathan Ward -- Business ethics in skeptical times / James A. Baker III -- Peripheral issues can evolve; "core ethics" must be stable / C.K. Prahalad -- We need great leader-teachers with great skills and high ethics / Robert E. Knowling Jr. -- Ethics "honor one's self" in your business behavior / Robert Dolan -- The aftermath. Values : the best tools to lead a large global organization / Jeffrey Immelt -- Competence without credibility won't win in the long run / Anjan Thakor -- Leadership dilemmas : ethical challenges can make or break a CEO / James Hackett -- Ethics and fundamental decisions : the internally directed and other-focused mindset / Robert Quinn -- Superstar entrepreneur meets today's high-bar ethics : how Trilogy is a very different software company / Joe Liemandt -- Ethics, virtuousness, and constant change / Kim Cameron -- The best ethical choices come when long-term impact rules / Tim Fort -- The ethical future. Students meet ethical dilemmas in their workplace challenges / Noel M. Tichy, Six MBA students -- Ethical markets are essential for trust, global development / E. LaBrent Chrite -- Living beautiful values every day makes focus : HOPE special / Eleanor Josaitis -- Corporate global citizenship : the ethical path for business / Noel M. Tichy, Andrew R. McGill