Annual Member
| Author | Katz, Helen E |
|---|---|
| Title | The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz |
| Imprint | Mahwah, N.J. : Lawrence Erlbaum, 2003 |
| Edition | 2nd ed |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83860 |
| Descript | xix, 185 p. : ill. ; 24 cm |
