Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorKatz, Helen E
TitleThe media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
Imprint Mahwah, N.J. : Lawrence Erlbaum, 2003
Edition 2nd ed
Connect to
Descript xix, 185 p. : ill. ; 24 cm

Advertising media planning Mass media and business Marketing channels Electronic books.


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram