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AuthorKatz, Helen E
TitleThe media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
Imprint Mahwah, N.J. : Lawrence Erlbaum, 2003
Edition 2nd ed
Connect tohttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83860
Descript xix, 185 p. : ill. ; 24 cm

Advertising media planning Mass media and business Marketing channels Electronic books.



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