Tangling with intangibles: knowing the new game -- Do or die: anteing up the table stakes -- Growth: setting your own odds -- Writing the playbook: matching strategy to skill -- Boot camp: building your talent base -- Shared mindset: creating unity from the outside in -- Speed: first beats best -- Learning: changing the game -- Accountability: making teamwork work -- Collaboration: it takes more than two to intangible -- Leadership brand: captains everywhere