Just ask a woman [electronic resource] : cracking the code of what women want and how they buy / Mary Lou Quinlan

Author	Quinlan, Mary Lou
Title	Just ask a woman [electronic resource] : cracking the code of what women want and how they buy / Mary Lou Quinlan
Imprint	Hoboken, N.J. : J. Wiley & Sons, c2003
Connect to	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85513
Descript	xi, 260 p. ; 24 cm

CONTENT

A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort

Women consumers -- United States Marketing -- United States Women -- United States -- Attitudes Electronic books.