Annual Member
| Author | Quinlan, Mary Lou |
|---|---|
| Title | Just ask a woman [electronic resource] : cracking the code of what women want and how they buy / Mary Lou Quinlan |
| Imprint | Hoboken, N.J. : J. Wiley & Sons, c2003 |
| Connect to | http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=85513 |
| Descript | xi, 260 p. ; 24 cm |
A checklist for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug of war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort
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