Every company has a personality, and you've got personality, too -- Organizations are alive -- The idea of personality type -- The CAP2 concept -- The CAP2 promise -- Discover -- Discover your company personality (and yours, too) -- How to -- Leadership profiles -- CAP2 diagnostic for organizations -- CAP2 organizational profiles -- Articulate -- You've got soul -- Personality and culture : a cautionary tale -- The Southwest persona -- Up close and personal -- Care and feeding of the new you -- Selling your true self -- Defining values, vision, and mission -- Say it loud -- Live -- Live in harmony with personality -- Do something -- The physical dimension -- Leadership : it's not just about you -- The ego audit -- Personality diversity and multi-culture -- Making the company your client -- When things change -- Mergers & matters of mine, yours, and ours -- Hard wired for hard times -- What if we don't like who we are? -- Being yourself on purpose -- Clarity, alignment, consistency