| Title | Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra |
|---|---|
| Imprint | Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 |
| Descript | xxi, 436 p. : ill. (some col.) ; 24 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 153.852 P467 2003 | CHECK SHELVES |