TitlePersuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, c2003
Descript xxi, 436 p. : ill. (some col.) ; 24 cm

SUBJECT

  1. Imagery (Psychology)
  2. Persuasion (Psychology)
  3. Advertising -- Psychological aspects
  4. Electronic books.

LOCATIONCALL#STATUS
Chula Business School Library153.852 P467 2003 CHECK SHELVES