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TitlePersuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, c2003
Descript xxi, 436 p. : ill. (some col.) ; 24 cm

Imagery (Psychology) Persuasion (Psychology) Advertising -- Psychological aspects Electronic books.

Chula Business School Library153.852 P467 2003CHECK SHELVES

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