Title | Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra |
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Imprint | Mahwah, N.J. : Lawrence Erlbaum Associates, c2003 |
Descript | xxi, 436 p. : ill. (some col.) ; 24 cm |
LOCATION | CALL# | STATUS |
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Chula Business School Library | 153.852 P467 2003 | CHECK SHELVES |